Stop Amazon Sellers, is your product detail page “Retail-Ready” or just wasting money on click in your advertising campaign?

Yeah, You heard right if your product detail page is not “Retail-Ready” then you are just distributing your money for free.

Hello Guys, I’m Owais, and today I’ll talk about Retail-Ready.

What is Retail-Readiness?

Retail-Readiness means your product detail page is ready to convince a buyer to make a purchase.

Checklist for Retail-Ready Listing

• Title, Bullet points, and description
• Images
• Customer reviews
• Star rating
• Inventory

Let’s dive deep into each point

Title, bullet points, and description,

Title:

• Capitalize the first letter of each word and don’t include your trademark.

Bullet points:

• Must include 5 bullet points and define the top feature of your product.
• Each point length must be more than 10 characters and less than 255 and use numerals, never spell number.

Description:

• Make your description buyer-friendly as well as amazon algorithm (A9 algorithm) friendly.
• Use correct grammar and complete sentences.
• Include warranty information.

Main Image

• The main image should be pure white background.
• The product should cover 80–100% of the frame and for the media product, it should cover 100% of the frame. (Main image)
• Don’t add text or graphics in the main image.

Additional Images

• The image should be a lifestyle image.
• The image should be a white background but not required.
• You can include text or graphics on your additional images.
• Do not include URLs, free shipping, pricing, or promotion.

Reviews and Star Rating

According to Amazon, 90% of shoppers read the review before place an order.

68% of shoppers decide to buy a product just after reading 1 to 6 review,

• Reviews volume should be must at least 15 with a positive rating.
• Positive reviews are very friendly with the A9 algorithm.
• Reviews rating should not less than 3.5 but the 4 or 5-star rating will boost your listing in SEO.

Inventory

• There are many disadvantages of being out of stoke.
• if you have a good BSR (Best Seller Rank) which you earned by spending a big amount on Advertising, so by being out of stoke you will lose it and again you will have to spend money on advertising.
• You will lose your loyal customer and they will convert to another seller.
• Being out of stoke again and again will affect your historical data in the algorithm.

Regard Owais Shahzad

Amazon Expert & Service Provider

Join us on Facebook Amazon Arcox

Join us on Quora Amazon Arcox